USPS DM200L User Manual download pdf (Page 21)

PitneyBowes,Inc.

Confidential‐Internaluseonly

 Page20

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UnderstandingInformationBasedIndicia(IBI)

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UnderstandingDigitalandPostalIndicia

CurrentUSPSrequirementsformeterindiciamandatethattheindiciamustbegeneratedelectronicallyandproducedbyanon‐impactprinting

technology(i.e.ink‐jet,thermal,orlaserprint).InformationBasedIndicia(IBI)technologyusesanindiciawithatwo‐dimensionalbarcodeto

encodesecurityandmailprocessinginformation.The

indiciacontainsthesamehuman‐readableinformationas the traditionalpostagemeter

indicia.AlldomesticpostagemetersthathavebeenplacedsinceJanuary01,2009,regardlessofmanufacturer,areIBIPcompliant.

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WhatIBIProvides

The2‐dimensionalbarcodeisanindicationofthelatestdigitaltechnologyapprovedbytheUSPS:

 EncryptedData

 PSDserialnumber

 Ascendingregister(howmuchmoneyhasbeenusedbythemetersincemanufacture)

 Descendingregister(howmuchmoneyremainsinthe meterforuse)



Date(appliedbysystemclock)

 Manufacturer

 Uniquedigitalsignature

 OriginZIPCode

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Demystifying“IBI‐Lite”

NeopostandHaslersolutionsofferamodifiedversionoftheInformationBasedIndiciathattheyrefertoas“IBILite”.TheyrefertotheIBILite

asthe“nextgeneration”ofInformationBasedIndicia‐inferringbydefaultthattheIBIproducedbyPitneyBowesmaybeormaybebecoming

obsolete.

EducateyourcustomerthattheIBILiteisnotthenextgenerationofindicia,justavariationoftheexistingIBI.TheUSPS®hasno

migrationplansinplacetodecertifyanyIBIcompliantmeters.ForthepurposesofUSPS®use,thefullIBIappliedbyPitneyBowessolutions

actuallycontainsmoreinformation thantheIBILite.

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ThevaluepropositionoftheIBILite,accordingtoNeopostandHasleristhatituses40%lessink

thanatraditionalInformationBasedIndicia.Customersnaturallyassumethatthiswillresultin

a40%reductioninoverallinkcosts,therebylowering

thetotalcostofownership.Educateyou

customerontrueinkcost.Trueinkcostscanbederivedbytakingthecostofthecartridgeand

dividingitbytheidentifiedyieldforthecartridgetogetacost‐per‐indicia.Dothemathforyour

customertoassistthemin

understandingtheanticipatedinkcostspermonthforbothyour

solutionandthecompetitivesolution.Itdemonstratesaconsultativeapproachandinvalidates

a“40%lessink”statementbythecompe titor. 

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USPS DM200L User Manual Page 21

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